Erika Villeda
    Web & graphic designer

Let’s Work Together
About Me
     resume
Behance
Email

piove.studio
RESUME

Erika Villeda

   Web & graphic designer

erikavilleda.g@gmail.com


Professional Experience


2021 - PRESENT
Crescendo (for BentoBox / Clover)
Web Design Team Lead

- Led a team of 8 web designers, overseeing daily operations, quality assurance, and performance management to ensure consistent delivery of high-quality websites
- Conducted QA reviews and audits to maintain UX/UI standards and improve consistency
- Designed and reviewed responsive, conversion-focused websites
- Mentored team members through coaching and feedback, supporting skill growth and promotions
- Collaborated cross-functionally and managed workflows to optimize team performance
- Tracked KPIs, identified risks, and implemented improvements to enhance efficiency and results
2019 - PRESENT
Freelance Designer

- Co-founded Piove Studio, delivering branding and web design for 10+ clients
- Developed brand identities and websites to strengthen digital presence
- Led projects end-to-end, from concept to final delivery
- Designed high-volume digital and print assets, increasing engagement
- Collaborated with marketing teams to execute creative strategies
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