Erika Villeda
   senior graphic & web designer

Let’s Work Together
About Me
   /resume
Behance
Email

piove.studio
RESUME

Erika Villeda

   senior graphic &
   web designer

erikavilleda.g@gmail.com


professional experience

2021 - PRESENT
Team Lead for Web Design

- Led an 8-person design team, overseeing project management and administrative tasks to ensure efficiency.
- Designed UX-friendly website layouts with an emphasis on accessibility, achieving an increase of site visits and revenue.
- Created and managed a mentorship program that resulted in 3 team members advancing to Senior roles.
- Conducted daily task reviews, identified design trends, and provided actionable feedback to improve team output.
- Improved team communication and collaboration through structured feedback sessions.
2020 - 2021
Creative Designer

- Designed over 20 monthly social media, digital, and print assets for two retail brands, directly increasing engagement.
- Conceptualized and pitched advertising campaigns with integrated digital and print strategies.
2019 - PRESENT
Freelance Designer

- Collaborated with brands such as Roko Burger, Pro Padel, Smash, Sulafarma, Cupán Co. and others to establish comprehensive brand guidelines.
- Directed branding efforts that increased client revenue and market positioning.
- Co-founded piove.studio, a personal creative studio specializing in brand identity design and development, successfully completing several brand identity projects.
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